Shadow is in the business to build brands by being an accelerator of brand growth. We have a business model that supports our strategy and keeps us relentlessly focused towards delivering brands that are category winners for our consumers, our distribution partners and our customers.
Our model is built on foundational brands, such as No Fear. This brand is a big beverage category and has tremendous growth opportunities.
Using this model, we have positioned our “accelerator sandbox” where we seek out opportunities that will provide future growth.
We do this by…
- Analyzing trends in the categories and identifying opportunities that exist and can be captured by new brand innovation.
- Identifying brands that are extendable and satisfy the brand attributes needed for category introduction.
- Seeking out early innovation that can be developed and scaled by having the right brand positioning, execution framework and distribution system to accelerate growth.
Once we bring a new brand into our “accelerator sandbox”, we deploy our brand building framework of…
