Our Experience

The Shadow team is deeply rooted in the beverage industry with experience across all functions. We have experience in running major businesses and working with major distributors and customers. At the same time our team has an entrepreneurial spirit that supports a company that is focused on accelerating the growth of brands. We all understand that the business starts with the customer and consumer and it is a business that is done one transaction at a time at store level.

Our Leadership Team

GEORGE MARTINEZ
PRESIDENT and COO/ CO-FOUNDER

  • 25 years of beverage industry experience
  • PepsiCo and Pepsi Bottling Group Sales, Operations and Executive Leadership Positions

JEFF BOUCHER
VP of NATIONAL ACCOUNT SALES

  • 29 years of beverage industry experience
  • Pepsi Bottling Group National Account Sales and General Management Positions

JOSEPHINE DIZON
CONTROLLER

  • 24 years of controllership experience
  • Finance and Control Positions in manufacturing, transportation and service industries

KATHY REISER
DIRECTOR of ADMINSTRATION

  • 8 years of beverage industry sales and administrative experience
  • Financial, HR and Corporate Reporting experience

RICHARD AMROZOWICZ
VP of SUPPLY CHAIN

  • 38 years of beverage industry experience
  • PepsiCo and Pepsi Bottling Group U.S. and International Leadership Positions in Operations, Logistics, Sales and General Management

BONNIE LOWE
DIVISION VICE PRESIDENT

  • 18 years of beverage industry experience
  • PepsiCo National Account Sales and Bottler Relations Positions

RICK PETERSON
VP of BUSINESS DEVELOPMENT

  • 32 years of consumer products and beverage industry experience
  • Executive Leadership Positions at PepsiCo, Pepsi Bottling Group and Sara Lee

SCOTT PEARCE
DIRECTOR of NATIONAL ACCOUNT SALES

  • 24 years of convenience store sales and management experience
  • 7-Eleven Franchisee and ampm Field Marketing Manager